#How Can I Stop Debugger in Chrome
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techy224jk · 1 year ago
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How Can I Stop Debugger in Chrome: 5 Easy Steps?
Today, In this post, I learned about "How to Stop Debugger in Chrome." Yes, a few days later, I added and removed console.log (Important Debugging Message) and started some issues in my Chrome Devtools.
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interiorsmmorg · 3 years ago
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Enable webcam chrome browser
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ENABLE WEBCAM CHROME BROWSER HOW TO
ENABLE WEBCAM CHROME BROWSER INSTALL
ENABLE WEBCAM CHROME BROWSER UPDATE
ENABLE WEBCAM CHROME BROWSER ANDROID
How to access a Hikvision device in Chrome? If you think Mozilla Firefox is better, read the instructions in this link. You’ll be able to see the live feed, playback, modify the settings, etc. The Hikvision experience will be much more comfortable and smoother if you’re using the Chrome browser.
ENABLE WEBCAM CHROME BROWSER HOW TO
In this step-by-step guide, we will show how to access a Hikvision device ( IP camera, NVR, DVR) using Google Chrome.Īnd let’s face it, Chrome is better and faster than Internet Explorer. Since Hikvision cannot be accessed directly using Google Chrome, you need to do a few tricks.
ENABLE WEBCAM CHROME BROWSER INSTALL
What plugin to install on Chrome? How to see a Hikvision camera or NVR using Chrome? I haven't yet tested it, it seems amazing and more fast than passing by a server, as I know if there is a firewall configs between the two peers theseĬould still prevent connectivity and cause problems for the PeerConnection API, coding with JavaScript and on browsers is the future of Web apps.Many users want to view their Hikvision cameras or access the DVR/NVR using Google Chrome. To activate the WebRTC feature in chrome, access this page in Chrome chrome://flags/ and search through the list of features WebRTC and activate it :Īnother WebRTC API could be used for a browser-to-browser Real Time Communication is a PeerConnection API, Now, you could see the object value attributes and methods prompted in the console : You could now use Expression watchers or evaluate your the expressions in the console, to track the variables values and how it changes. When the OnSuccess() or the OnError() method is called the JavaScript code execution will stop in the breakpoint (debugger ), when the element inspector of chrome or FireBug in FireFox is openned : If you have some issues with the code or the camera/microphone doesn't respond to the access by JavaScript code, you could debug the code to see where the problem come from by placing a breakpoints in the JavaScript code place "debugger " key word like this :
ENABLE WEBCAM CHROME BROWSER ANDROID
You could also test it an a smartphone Android Chrome or otherĪccept the use of your Camera and Microphone and enjoy 4 - Debug the code Make sure that the Server is started and Acces the page using the web browser. To test the demo you should simply download the page.zip file, unzip it and copy it to an HTTP Server, a Wamp Server for example. When the function is called in case of error ,an alert is prompted 3 - Test the demo Using the codeġ - Getting access to your Camera and Microphone :Īlert( " Error function reached, Can't Access the user devices") The basics of programming using JavaScript and HTML5 are needed to understand the code, but no need to be a web programmer to test this demo. When you finish the installation, you could than try out my demo, by only copying the enclosed page in an HTTP Server and then open it using the installed web browser.
ENABLE WEBCAM CHROME BROWSER UPDATE
In This article we will see how it very simple to implement this feature using the webkitGetUserMedia API developed by WebRTC and the HTML5 video element.īefore you can start using these features/API you need to install the latest version of a Google Chrome Chrome Canary for example, or Opera, or simply update your current version. With the latest version of Google chrome, Opera and other web browsers that support WebRTC, also with the rise of HTML5 and the features that helps to access user devices and files has made the capture of Video/Audio a simple task and without downloading any plugin like what is the case for Facebook, GTalk or skype, this access could be allowed using the WebKit GTK+ which is already in Google latest Chrome and other web browsers to capture the video/audio from camera/microphone and HTML5 video element to display it.
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suzanneshannon · 5 years ago
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What I Learned by Fixing One Line of CSS in an Open Source Project
I was browsing the Svelte docs on my iPhone and came across a blaring UI bug. The notch in the REPL knob was totally out of whack. I’m always looking to contribute to open source, and I thought this would be a quick and easy fix. Turns out, there was a lot more to it than just changing one line of CSS. 
Replicating, debugging, setting up the local environment was interesting, difficult, and meaningful.
The issue
I opened my browser DevTools, thinking I’d see the same issue in the phone view. But, the bug wasn’t there. Now this is a seriously tricky CSS problem.
💡 What I learned
If you’re using Chrome on iOS as your browser, you’re still using Safari’s renderer. From Wikipedia:
Chrome uses the iOS WebKit – which is Apple’s own mobile rendering engine and components, developed for their Safari browser – therefore it is restricted from using Google’s own V8 JavaScript engine.
This is backed up by caniuse, which provides this note on iPS Safari:
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Now it’s clear why the issue wasn’t showing up on my machine but it was showing up on my phone. Different rendering engines! 
Reproduce the issue locally
I pulled down the project and ran it locally. I confirmed it was still an issue by running the local code in a simulator as well as on my actual iPhone. Safari on macOS has an easy way to open up DevTools instances of each one.
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This provides access to a console just like you would in the browser but for iOS Safari.  I’m not going to lie, Apple’s developer experience is top notch (see what I did there? 😬).
I’m able to reproduce the issue locally now.
💡 What I learned
After pulling down the Svelte repo and looking around the code a bit, I noticed the UI and SVGs were being pulled in via a package called @sveltejs/site-kit. Great, now I need my local version of site kit to get pulled into svelte/site so I can see changes and debug the issue.
I needed to point the node_modules in Svelte’s package.json to my local copy of site-kit. This sounded like a Symlink. After looking through the docs without much luck I Googled around and stumbled upon npm-link. That let me see what I was doing!
I can now make local changes to site-kit and see them reflected in the Svelte project.
Solving the issue
Seriously, all this needed was a one-line change:
border: transparent;
But locating where that one line should go was not as straightforward as you’d think. Source maps on the project are still a little rough around the edges and are showing this CSS coming from the Nav.svelte component when it was really coming from another file. That would be another great way to contribute to the project!
Then you search around and learn that this is being handled and you learn a little more about how it’s done. Everything now looks great on mobile and desktop.
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That’s all it needed!
Let’s rewind
What started as a quick, one-line change became a bit of a journey. I had to:
Run the project and component repositories
Learn about system linking
Contribute documentation about lining to site-kit
Learn about different browser renderers
Learn how to emulate an iOS Safari browser
Learn how to get access to its debugger
Find the issue when source maps weren’t working correctly
Fix the issue (finally!)
Working on your own, you normally don’t get to deal with issues like this, or have a large complex system you need to build a mental model of and learn. You don’t get to learn from maintainers. Most importantly, you don’t see all of the hard work that goes into building a popular technical product.
When I submitted this idea to CSS-Tricks. Chris said he had recently dealt with a similar situation. Difficult learning is durable learning. Embrace the struggle.
Never stop learning
I grabbed another issue from the Svelte project and now I’m learning about CSSStyleSheet because there’s another issue (I think), with how Safari handles keyframe animations within stylemanager.ts. And so the learning continues down paths I never would have trod in my day-to-day work.
When something breaks, enjoy the journey of learning the system. You’ll gain valuable insights into why that thing broke and what can be done to fix it. That’s one of the awesome benefits of contributing to open source projects and why I’d encourage you to do the same.
The post What I Learned by Fixing One Line of CSS in an Open Source Project appeared first on CSS-Tricks.
You can support CSS-Tricks by being an MVP Supporter.
What I Learned by Fixing One Line of CSS in an Open Source Project published first on https://deskbysnafu.tumblr.com/
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t-baba · 5 years ago
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TC39 needs your help with the future of time in JavaScript
#496 — July 10, 2020
Unsubscribe  |  Read on the Web
JavaScript Weekly
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Temporal, a Future API for Dates and Times in JavaScript — TC39 seeks your help with the future of JavaScript! They’re working on a proposal for a modern date/time API for ECMAScript/JS. Check out these examples for a feel of what the API would give us. You’re encouraged to have a play and fill out this survey.
The Temporal Champions Group on TC39
Perf Track: Tracking the Performance of Sites Using Popular JS Frameworks — Aiming to ‘track framework performance at scale’, Perf Track lets you get answers to questions like how many Vue apps use compression (and what type), how big React apps tend to be, or how many Ember apps have a good first contentful paint time.
Google Chrome Labs
How to Communicate on a Remote Team: Tools and Templates — Learn how to overcome the two biggest challenges of remote communication: understanding tone and upholding a collaboration framework.
CircleCI sponsor
Creating Tiny Desktop Apps with Tauri and Vue.js — Tauri is a toolkit (built in Rust) for building cross platform, JavaScript and CSS powered desktop apps, and the eventual app size can be pretty small (under a megabyte).
Kelvin Omereshone
Malina.js: A Front-End Compiler Inspired by Svelte — A tool similar to Svelte that pre-compiles an app (think a compile-time framework, rather than a runtime one) for better performance. See examples on the REPL. One developer created the same app with Svelte and Malina and has things to say, too.
Oleg Nechaev
⚡️ Quick bytes:
ESLint 7.4.0 has been released.
Impressive to see a typewriting / typing effect done entirely without JavaScript.
There's a new release of VS Code out with a new JavaScript debugger.
💻 Jobs
Find a Job Through Vettery — Use Vettery to connect with growing tech teams at startups and Fortune 500 companies.
Vettery
JavaScript Developer at X-Team (Remote) — Join the most energizing community for developers and work on projects for Riot Games, FOX, Sony, Coinbase, and more.
X-Team
📚 Tutorials, Opinions and Stories
A Case Study of Moving a Three.js WebXR App Off the Main Thread — You can’t argue about Surma’s dedication to Web Workers and here we get a practical demonstration of how they can help to improve performance.
Surma
Moving from TypeScript to Rust and WebAssembly — There’s not a lot to this quick writeup, but it’s interesting that this sort of move is now at least possible and it may well suit your use case too.
Nicolo Davis
Four Ways to Fetch Data in React — It’s really three ways you perhaps don’t want to fetch data, building towards a solid case for the best approach. But we like the logical progression through the alternatives.
Cory House
Breakpoints and console.log Is the Past, Time Travel Is the Future — 15x faster JavaScript debugging than with breakpoints and console.log.
Wallaby.js sponsor
Debounce Explained: How to Make Your Code Wait For Your User To Finish Typing — Debounce functions are higher-order functions that limit the rate at which another function can be run.
Juan Vega
Flattening Arrays with Array.flat() — Knowing about flat() is useful enough, but did you know you can flatten an array of any depth with .flat(Infinity)?
Samantha Ming
Barebones WebGL in 75 Lines of Code — WebGL is pretty intimidating but this boils it down to the bare essentials. And if you want to go further, I still think this thorough guide is one of the best. Of course, you may see all of the boilerplate needed and just use Three.js instead, which is fine too! 😄
Avik Das
Automated Code Reviews for JavaScript, Directly from Your Git Workflow
Codacy sponsor
▶  Learn Next.js: A Video Course — A free video course on how to build both Jamstack and SSR sites using React and Next.js. No signing up needed either.
Lee Robinson
Khan Academy's Transition to React Native — The tale of the multi-year project to move both the iOS and Android apps of the popular education platform over to using React Native.
Khan Academy
🔧 Code & Tools
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shareon: Simple and Stylish 'Share Buttons' — They also boast good ethics as there’s no tracking code involved.
Nikita Karamov
Financial: A Zero-Dependency Financial Calculations Library — Based on numpy-financial but aimed at Node, Deno, and browser alike, Financial gives you functions for calculating things like future values, repayments, interest rates, etc.
Luciano Mammino
Serverless Headless CMS - OpenSource, Powered by React and Node — Scale up and down in milliseconds with your demand. Stop paying for servers and resources you are not using.
Webiny sponsor
useWebAnimations: React Hook for Flexible Web Animations API Animations — While still badged an ‘experimental technology’ by MDN, the Web Animinations API provides an approach for describing animations on DOM elements.
Welly Shen
Puppeteer 5.0 Released: The Headless Chrome Control Library — Puppeteer 4.0 was only three weeks ago but there are breaking changes here and work on making Puppeteer environment agnostic is in full flow.
Puppeteer
N3.js: Fast, Spec-Compatible, Streaming RDF Library — If you need/use RDF you’ll know, but basically it’s a format for modeling and specifying Web resources and this library works in Node and browser alike.
RDF JavaScript Libraries
🎨 Creative Corner
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jsplot: A Quick Way to Plot the Results of a Function — It’s really quick and minimal but this basic Web tool does a quick plot from the results of the JavaScript you supply.
Fredrik Norén
▶  The Easiest Flappy Bird Tutorial Ever? — A 13-minute YouTube video on how to create your own Flappy Bird clone using straight up HTML, JS, and CSS. No framework, no build tools, the code isn’t perfect, but that’s not the point :-)
Shawn Beaton
by via JavaScript Weekly https://ift.tt/3iSXSHS
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lxryrestate28349 · 8 years ago
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The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
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ramonlindsay050 · 8 years ago
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The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes
repumktg61602 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes
inetmrktng75247 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes
repmrkting17042 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet���.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes
suzanneshannon · 5 years ago
Text
What I Learned by Fixing One Line of CSS in an Open Source Project
I was browsing the Svelte docs on my iPhone and came across a blaring UI bug. The notch in the in the REPL knob was totally out of whack. I’m always looking to contribute to open source, and I thought this would be a quick and easy fix. Turns out, there was a lot more to it than just changing one line of CSS. 
Replicating, debugging, setting up the local environment was interesting, difficult, and meaningful.
The issue
I opened my browser DevTools, thinking I’d see the same issue in the phone view. But, the bug wasn’t there. Now this is a seriously tricky CSS problem.
💡 What I learned
If you’re using Chrome on iOS as your browser, you’re still using Safari’s renderer. From Wikipedia:
Chrome uses the iOS WebKit – which is Apple’s own mobile rendering engine and components, developed for their Safari browser – therefore it is restricted from using Google’s own V8 JavaScript engine.
This is backed up by caniuse, which provides this note on iPS Safari:
Tumblr media
Now it’s clear why the issue wasn’t showing up on my machine but it was showing up on my phone. Different rendering engines! 
Reproduce the issue locally
I pulled down the project and ran it locally. I confirmed it was still an issue by running the local code in a simulator as well as on my actual iPhone. Safari on macOS has an easy way to open up DevTools instances of each one.
Tumblr media
This provides access to a console just like you would in the browser but for iOS Safari.  I’m not going to lie, Apple’s developer experience is top notch (see what I did there? 😬).
I’m able to reproduce the issue locally now.
💡 What I learned
After pulling down the Svelte repo and looking around the code a bit, I noticed the UI and SVGs were being pulled in via a package called @sveltejs/site-kit. Great, now I need my local version of site kit to get pulled into svelte/site so I can see changes and debug the issue.
I needed to point the node_modules in Svelte’s package.json to my local copy of site-kit. This sounded like a Symlink. After looking through the docs without much luck I Googled around and stumbled upon npm-link. That let me see what I was doing!
I can now make local changes to site-kit and see them reflected in the Svelte project.
Solving the issue
Seriously, all this needed was a one-line change:
border: transparent;
But locating where that one line should go was not as straightforward as you’d think. Source maps on the project are still a little rough around the edges and are showing this CSS coming from the Nav.svelte component when it was really coming from another file. That would be another great way to contribute to the project!
Then you search around and learn that this is being handled and you learn a little more about how it’s done. Everything now looks great on mobile and desktop.
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That’s all it needed!
Let’s rewind
What started as a quick, one-line change became a bit of a journey. I had to:
Run the project and component repositories
Learn about system linking
Contribute documentation about lining to site-kit
Learn about different browser renderers
Learn how to emulate an iOS Safari browser
Learn how to get access to its debugger
Find the issue when source maps weren’t working correctly
Fix the issue (finally!)
Working on your own, you normally don’t get to deal with issues like this, or have a large complex system you need to build a mental model of and learn. You don’t get to learn from maintainers. Most importantly, you don’t see all of the hard work that goes into building a popular technical product.
When I submitted this idea to CSS-Tricks. Chris said he had recently dealt with a similar situation. Difficult learning is durable learning. Embrace the struggle.
Never stop learning
I grabbed another issue from the Svelte project and now I’m learning about CSSStyleSheet because there’s another issue (I think), with how Safari handles keyframe animations within stylemanager.ts. And so the learning continues down paths I never would have treaded in my day-to-day work.
When something breaks, enjoy the journey of learning the system. You’ll gain valuable insights into why that thing broke and what can be done to fix it. That’s one of the awesome benefits of contributing to open source projects and why I’d encourage you to do the same.
The post What I Learned by Fixing One Line of CSS in an Open Source Project appeared first on CSS-Tricks.
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What I Learned by Fixing One Line of CSS in an Open Source Project published first on https://deskbysnafu.tumblr.com/
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t-baba · 5 years ago
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Web Developer Workflow Tools: A Beginner’s Guide
Here's a primer for the tools all web developers should get to know, from basic Bash commands to web browser add-ons that will debug your web apps and automate navigation tests, plus continuous integrations pipelines.
Keep in mind this article is intended to cover the tools that the largest number of web developers will share a need to learn, not a comprehensive listing. So don't get too mad if your favorite tool isn't here! (For example, I intentionally left out WYSIWYG website builders 😉.)
Command Line
The command line is an interface that allows you to interact with the operating system through a console, and it can go a very long way to facilitate and even automate tedious and routine tasks.
You shouldn't be afraid of getting your hands dirty with the console. The time you'll spend learning some basic scripting will most definitely pay off.
Bash Tools (Linux, macOS)
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Bash is the most popular shell for the "Unix-like" operating systems such as Linux and macOS.
Your mastery — or at the very minimum, a basic knowledge — of the Bash shell can save you a lot of time. Things like locating and renaming files, finding and replacing text strings, can literally take just a few seconds with commands like locate and grep with sed, respectively.
Become proficient in Bash by reading the Bash Quick Start Guide.
PowerShell (Windows)
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PowerShell is the "bash-like" task automation and configuration management framework from Microsoft. It comes with a command-line similar to that of the [Command Prompt](https://ift.tt/1GmS2n8 (CMD)), but it also includes modules and a proper scripting language. But keep in mind that scripting is PowerShell in nothing like scripting in Bash. Except for a few exceptions, the commands have entirely different names, meaning that you'll need to learn these separately.
PowerShell 7 (under development) is intended as a successor to PowerShell Core 6, which was introduced as a successor to PowerShell 5. Who knows, folks at Microsoft might figure the naming thing out by version 8 or 9. 🤷‍♂️
Cygwin (also Windows)
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You missed the Bash on Windows? Miss it no more! For those of you used to the power of the Bash shell but working regularly on a Windows environment, there's an alternative.
Cygwin is a POSIX-compatible environment that runs natively on Microsoft Windows, where the installation directory behaves like the root and follows a similar directory layout to that found in Unix-like systems.
Code Editors
You almost certainly know what a source-code editor is, but you might not know about some of their power features, such git integration.
There are integrated development environments (IDEs) such as NetBeans and Eclipse — but they're bloated with features we mostly won't care about anyway.
As web developers, we're more inclined towards cross-platform tools. Let's take a look at a few of them.
Atom
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Not surprisingly, as it's developed by GitHub, Atom has the finest embedded Git control of any text editor, specifically aimed for GitHub repositories.
But that's not all. The "hackable text editor for the 21st Century" is incredibly easy to customize (see the docs), and a rich packages and themes ecosystem has flourished around it. Be sure to check out the blog and discussion forums to see what's been cooking, as there are plenty of regular updates.
Sublime Text
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Sublime Text is the oldest product in this list (it's been around since 2008), and the only one that's not free. It's still very popular, and was the first editor to introduce many of the features we considered a given today in any decent code editor, such as "goto anything", "goto definition", and "multiple selections", among others.
It also has a companion Git client with a very sleek interface, Sublime Merge, introduced in 2018.
Visual Studio Code
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Visual Studio Code (not to be confused with Visual Studio is another very popular code editor right now, which includes power features such as:
IntelliSense, which provides smart completions based on variable types, function definitions, and imported modules.
Inline debugging to analyze coding issues right from within the editor.
Version control with Git commands built-in (learn how to use version control).
Extensions and customization which run in separate processes, ensuring they won't slow down the editor (learn more about extensions).
Cloud integration with Microsoft Azure to deploy and host sites, store and query relational and document based data, and scale with serverless computing.
Read our Visual Studio Code power user's guide to become a VS Code pro, and dive even deeper with the book Visual Studio Code: End-to-End Editing and Debugging Tools for Web Developers.
The Runners Up
Although not so popular, Brackets is worth mentioning, as it’s primarily focused on web development, with a very interesting feature called Live Preview, which gives real-time connection to your browser to instantly visualize changes to CSS and HTML on screen.
Notepad++ is a drop-in replacement for Windows Notepad, very minimalist and lacking some power features we mentioned such as Git integration, but it's still a powerful, lightweight application to edit code.
Command Line–Based
As for commaind line–based editors, you've got Emacs and Vim … and endless flame wars about which one is better!
Browser Tools — Debugging, Debugging, Debugging
The web development tools shipped by some browsers aren’t quite website builders or IDEs, as they neither assist in the direct creation of a web page nor are a replacement for a code editor. Rather, they help to test the user interface (UI) of the project you're working on.
Back in the day, you’d need a number of extensions to make for a decent debugging environment, but nowadays most browsers have great built-in tools to help web developers.
Some tools you can expect to find:
A DOM inspector to edit HTML and CSS code directly on the document object model (DOM), view event listeners, and set DOM mutation breakpoints.
A console to view and filter log messages, inspect JavaScript objects and DOM nodes, and run JavaScript code in the context of the active window or frame.
A debugger to control the execution flow stepping through code, and set watches and breakpoints.
A network monitor to inspect requests and responses from the network and browser cache, including asynchronous XMLHttpRequest (XHR) — all of which can be very useful to identify bottlenecks.
An accessibility inspector to access the page's accessibility (a11y) tree, allowing you to check what's missing or otherwise what needs attention to make your site available to as many people as possible.
Performance measurement to profile execution time and system resources required by the site and walk JavaScript call stacks.
Memory measurement to track memory consumption and compare heap snapshots at different stages of the code execution.
A storage manager to handle cached data, cookies, web storage, and even IndexedDB structured data.
A service worker manager to handle and debug service workers with updates, unregisters, and start/stop of individual workers.
An emulator to test for different screen resolutions, and even different location coordinates.
Chrome DevTools
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Google Chrome comes with a comprehensive and incredibly well-documented set called DevTools.
In fact, it's a good idea to visit Google's Tools for Web Developers, as you’ll find plenty of useful resources.
Firefox Developer Tools
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Firefox first introduced the DOM inspector in version 3, and ever since then its Developer Tools are a state-of-the-art set that comes with extra goodies such as Eyedropper, taking screenshots, and rulers, to name a few.
Likewise, the Mozilla Developer Network (MDN) is a mandatory resource for web developers.
Safari Developer Tools
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Because of its lack of features and poor support to web developers, Apple Safari is a pain to work with, and, like Internet Explorer back in the day, it would be nice not to have to deal with it. But you just have to.
It does ship Web Development Tools that aren't nearly as comprehensive as the aforementioned ones, and all the documentation you'll get is what someone may have written over a lunch break. (Yes, that's all there is.)
Others
Even Microsoft Edge, the successor of infamous Internet Explorer, has a decent set of Developer Tools!
And if you fancy good old Opera, check this Stack Exchange answer to see how you open its developer tools.
Learn the Chrome and Firefox DevTools with Browser Devtool Secrets.
JavaScript Tools
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Since the arrival of Node.js (the runtime environment that executes JavaScript code outside the web browser), JavaScript has been used not only to enhance user interfaces but to write command-line tools and for server-side scripting programs, effectively establishing the "JavaScript everywhere" paradigm.
Consequently a whole ecosystem has emerged around it, and here are some tools you need to know.
npm
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The Node package manager (npm) claims to be "the world’s largest software registry", and it’s an essential tool as it is the main way to distribute JavaScript code these days.
As listed on its website, you can use npm to:
The post Web Developer Workflow Tools: A Beginner’s Guide appeared first on SitePoint.
by Lucero del Alba via SitePoint https://ift.tt/2xDn8PA
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constructionsworkr3053 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
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realestate63141 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes
mortlend40507 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes
restatebrk24219 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes
seo75074 · 8 years ago
Text
The Best Chrome Extensions for SEOs and AdWords Professionals
The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same. Even more, I’ve expanded this blog to include specific scenarios where these tools will make you faster and more productive!
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google tags are installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier.
Here are the tags the extension will review:
Google Analytics (ga.js)
Google Analytics (dc.js)
AdWords Conversion Tracking
AdWords Remarketing (legacy)
AdWords Remarketing (new remarketing tag)
Doubleclick Floodlight
Google Tag Manager
How It Works
Go to the page you want to check and click on the extension. That will open a dropdown menu which shows you all of the tags installed on that page and if there’s something to worrying about.
Green tags – everything is good. No problems.
Gray tags – there’s no tag found on the page.
Blue tags – there are suggestions for improvement.
Yellow tags – there were minor problems with tag code implementation.
Red tags – there were critical implementation issues.
How/When I Use It
I use this tool in a variety of instances, but the first is tag checking. When I’m conducting an SEO or AdWords audit, one of the things I look for is accuracy of information. If I need to rely on GA or AdWords data, I need to make sure all of the tags are working properly and collecting the information the team needs to analyze properly.
Level of Detail
Tip: When you click on the icon, you can see more details about each problem. If you want more detail than the Tag Assistant gives you by default, you can right click on the chrome extension in your browser and click Options. Then you can choose how much information you want to see when there’s a problem.
Now, when you dig into the issues, you’ll get more detail than you would’ve if you left it on default.
Recordings
Another cool feature is recordings. But before we start on that, we need to fix two settings.
Follow Links Across Tabs – right click on the extension and go to Options. Right under Global Options, check the box for Recording: Follow Links Across Tabs.
Validation and Debug – Open the Chrome Extension and click on the 3-dot menu to the right side. Turn on Auto Validation and GA Debug.
All of the above allows you to automatically analyze tags across tabs and pull information from the debugger (which we need for detailed information).
Now, when there’s a problem with one of your tags, you can open up tag assistant and see what the problem is in detail.
To record:
go to the extension and click Record, but make sure your on a page that begins the flow of pages to your site.
Refresh your page.
Navigate through an important flow of pages on your site and click some buttons like add to card to record those actions.
Go to Google Tag Assistant again to click Stop.
Click Full Report.
This shows you if anything is wrong and what the problem is within that flow of pages/actions. Pretty neat stuff!
Builtwith
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
How It Works
When you open the extension, you can see all of this stuff and more:
Analytics
CMS
Web Server
Framework
Advertising
Analytics and Tracking
JavaScript Libraries & Functions
Mobile
Content Delivery Networks
Etc., etc., etc.
Each section covers the technology used in each category and is accompanied by a link and a description.
How/When I Use It
I use this tool often. As an SEO I need to know what kind of platform the website I’m analyzing is built on. I also need to know which tools they use. My site recommendations need to change if they’re using WordPress vs Drupal or even coding the site by hand (it happens more often than you think). This impacts whether I recommend a specific plugin, or give instructions for coding.
It also helps for me to understand how they’re tracking actions on their site. Is it all through GA or are they using Google Tag Manager? Maybe it’s Adobe Analytics. If it’s GTM, my recommendation might be to upload one of our Recipe packs instead of providing instructions for tracking Events in Google Analytics.
This extension helps me move forward as I work without having to dig into the code much to find the answers. It also helps me to better customize my recommendations for each website.
Moz Toolbar
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
How It Works
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
Custom Searches
Link Metrics
Page Overlay
On-Page Links (Followed, No-Followed, External, or Internal)
Social Metrics
Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
How/When I Use It
I use this tool every day, but it’s most useful for website audits, especially when I have to drill down to a specific page or two.
Current title tag and meta description when I’m writing new ones to improve CTR.
Page and Domain Authority
Links to and from that page
Is there schema on the page?
Is the page redirecting properly?
Does the page have a canonical tag? Is it the right one?
Are the heading tags descriptive and organized?
Are they using alt text? Does it have keywords in it?
What’s the page load time?
I could go on forever…
It definitely comes in handy during competitive audits! Keyword help, anyone?
Redirect Path
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
How It Works
You just click the icon and it gives you a dropdown displaying all redirect paths for that page. You can click on any of them to get more detailed information like server, modification date, content type, language, etc.
How/When I Use It
I love this tool because it shows you all of the paths at once, in order. So maybe it was a 301 redirect to a 404 page, which is very helpful to understand. It also looks at JS and meta refresh redirects.
It’s fantastic for testing rewrite rules, landing page redirects, finding redirect chains, etc. Oh, and it has a copy to clipboard feature, which is pretty awesome.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
How It Works
When you click the icon, you’ll get a dropdown like the one below. Pretty quickly, you get an idea of where the site falls short and where its on its game.
How/When I Use It
I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”.
Or maybe they say “There’s a page showing up in SERPs that I don’t want in there. How do I remove it”? I open up my Web Developer Checklist and see that they aren’t using robots.txt. Easy fix. I’ll then offer to make and send them a robots.txt file for review and then add it to Search Console to fix the problem.
TableCapture
TableCapture is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, Google Spreadsheets, or Open Office.
How It Works
While on a page with an HTML table, click the icon for TableCapture. It opens up a dropdown with a list of tables on the page for you to choose from.
Then you can choose to copy the table or open up Google Docs to paste it. It pastes beautifully with no problems.
Oh, I forgot to mention that, if the table includes links, you can choose to bring them in with the table information. You can find that under Options. Click Extract link URLs from table cells. Be aware that it will pull the link in beside it, not as anchor text. For example: Link test (http://ift.tt/2z8K0po).
Here’s a page with a few tables on for you to test: http://ift.tt/2xpafDz.
FYI: George, the developer, is super helpful. If you have any questions, he’s on top of it pretty quickly.
How/When I Use It
I find this extension super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
When I’m doing PPC work, often a client will say, “I only want to target people in these locations”. Then I’ll need to pull together a list of zip codes. So I can go to a table with a list of them, use TableCapture and get the list into an uploadable format for AdWords. It’s so much easier than doing it manually.
Ghostery
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share.
How It Works
When you open the extension, you get a list of trackers the website is using. It also gives you the option to block those trackers for a better browsing experience.
How/When I Use It
While most people probably use this to block ads, I use for other reasons.
First, it’s really helpful for troubleshooting slow loading pages. If a page loads too slow, I can turn off trackers to see if that is what’s effecting the load time.
Second, I use this to stay up-to-date in SEM. When I’m doing competitor research, I can see which ad networks our clients’ competitors are using and if they’re remarketing/retargeting.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly.
How It Works
It’s always on, so whenever my page finishes loading, the chrome extension displays the time it took. If you click the icon, you’ll get a little window showing the events and how long each took to load and in which order.
How/When I Use It
Page Speed is a Google ranking factor. That means if your site/page is too slow, it’s not showing up in SERPs. On top of that being a Google priority, slow load times are also a bad user experience. Nobody wants that and we certainly don’t want it for our clients.
Whether I’m look at it for SEO or for SEM, I need to know why the page is loading slowly. So I pop open Page Load Time to ID the culprit and get to work on showing the client how to fix it.
Character Count
Character Count tells you how many characters you’ve highlighted on a webpage. It sounds simple but it’s glorious.
How It Works
All you do is click the chrome extension to turn it on, highlight some text on a page, and the number of characters you’re looking at appears at the top right corner of the browser.
How/When I Use It
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
If I’m advertising for a client, the first step is to look at the page they want traffic to land on. I skim the site and look for text that clearly defines the goal of the page and highlight it. Is it short enough to be a headline in AdWords? Maybe it will fit in the description if not.
I also use character count for writing meta descriptions. Again, the copy on the page is the key. I want the general idea of the page in less than 155 characters. Can I find that somewhere?
You might also want to look into Word Count if you do this kind of work often.
Keywords Everywhere
Keywords Everywhere is a keyword research tool that allows you to find similar keywords and provides Google search volume and Cost per Click data for that term, so it’s great for SEO and SEM. It keeps me from having to switch back and forth between all of my keyword tools, too, which is a time saver.
How It Works
The Chrome Extension is always on, so every time you do a search you’ll get Google volume for that keyword as well as CPC data.
You can also see keyword data in the following platforms. It doesn’t just apply to Google Search.
Supported websites:
Google.com – the data is shown right under the search textbox
Google Search Console – the data is shown in the Search Analytics page
Google Analytics – data shown in the Organic and Search Engine Optimization -> Queries pages
Google Trends – data shown in the queries widget
Google Keyword Planner – data shown in a new column
Google Search – data shown under main keyword as well as related searches
YouTube – data shown under the searchbox
Amazon – data shown under the searchbox
eBay – data shown under the searchbox
Etsy – data shown under the searchbox
UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
AnswerThePublic.com – data shown in popup on each spoke of the wheel, data also shown in the alphabetic listings
Soovle.com – data shown next to each keyword all over the page
KeywordShitter.com – data shown under the main text area next to keywords
Majestic – Anchor Text Report
Moz Open Site Explorer – Anchor Text Report
How/When I Use It
After I do a Google search for a keyword I’m thinking about using, I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the right of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. You can print them too, but I never use that.
It gets better. I can then go into Google Analytics or Search Console and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
Keywords Everywhere has a new feature that lets you upload keywords (up to 10,000) and it returns data for all of them.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. Most of these are going to be relevant. I encourage you to give it a try. It’s wonderful.
Bonus Extensions
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
MockFlow
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla
http://ift.tt/2z8yBG3
0 notes